A fast-growing garden and firewood supplies business, was struggling with slow load times and frequent downtime on their old hosting provider. After migrating to Red Jet Hosting, they saw:
- Load times reduced from 5.8s → 0.9s (85% improvement)
- Downtime eliminated (100% uptime over 6 months)
- Conversion rates increased by 22%
- Core Web Vitals scores hit “Good” across the board
The Challenge: Slow, Unreliable Hosting Was Costing Business
Pre-Migration Pain Points
🚧 4-6 second load times (Google Analytics data)
🚧 Weekly downtime incidents (often during peak traffic)
🚧 Poor mobile performance (Mobile scores: 32/100 on PageSpeed Insights)
🚧 Frustrated customers (22% cart abandonment rate)
“We were losing sales every time traffic spiked. Our old host kept saying ‘this is normal’ – we knew we needed real solutions.”
The Red Jet Hosting Solution
Migration Process
- Staging Environment Setup
- Created identical staging site for testing
- Verified all plugins/themes were compatible
- Performance Optimisation
- Configured NGINX
- Implemented Redis + WP Rocket caching (standard with Red Jet WordPress Hosting)
- Configured automatic image compression (WebP conversion)
- Zero-Downtime Cutover
- DNS pre-warmed with 60-minute TTL
- Final sync completed in 17 minutes
- No traffic lost during transition
The Results: Transformational Performance Gains
Quantitative Improvements
| Metric | Before | After | Improvement |
|---|---|---|---|
| Load Time (Homepage) | 5.8s | 0.9s | 85% faster |
| Time to Interactive | 7.2s | 1.4s | 81% faster |
| Mobile Score (PSI) | 32 | 92 | +60 points |
| Uptime (30 days) | 98.2% | 100% | 1.8% gain |
| Conversion Rate | 1.8% | 2.2% | +22% |
Qualitative Benefits
✔ Google rankings improved for 14 key terms
✔ Hosting costs reduced by 40% vs managed WP solutions
✔ Developer happiness increased (easier staging deployments)
Client Testimonial
“Red Jet didn’t just move our site – they transformed it. We went from constant firefighting to our hosting being an actual competitive advantage. The performance gains directly translated to more sales and happier customers.”
Technical Appendix
Hosting Stack Comparison
| Component | Old Host | Red Jet Solution |
|---|---|---|
| Web Server | Apache | NGINX |
| Caching | Basic Varnish | WP Rocket + Redis |
| CDN | None | BunnyCDN included |
| PHP | 7.4 | 8.2 |
Could Your Business Benefit Like This?
Red Jet’s optimised WordPress hosting comes with:
✅ Migration service (we handle everything)
✅ Built-in performance enhancements
✅ 24/7 expert support
Get your free hosting audit: Contact Us Today
